By Harry Fassett
Large and mid-size companies usually have a large budget for advertising, and often a Public Relations department that handles it, either hiring people in-house or out-sourcing to a designer, copywriter, and web-designer. Small business owners may have a budget for advertising, but it’s generally small, and they don’t have the expertise to do it themselves. Not only does it require specialized knowledge, but building an on-line platform can be time-consuming and expensive. It’s downright daunting to the business owner who may be business savvy but doesn’t have the technical skill needed to build an on-line presence.
Enter by Zurvita. is an on-line directory for businesses which was designed precisely for these small business owners. It’s an effective internet marketing solution used by thousands of national and local businesses to increase their brand recognition as well as sales. Thanks to Zurvita’s Geo-Targeted On-line Advertising, marketing is effectively targeted to drive traffic to the directory listing. They target placement of individual ads to ensure that the listing gets qualified traffic, not just a high numbers of hits. Depending on which of three packages is chosen, a business can target from 10-60 zip codes for their ads.
Finding appropriate search terms is a problem for many people. professionals will review chosen search terms, and submit them to the major search engines. They will optimize the business listing for the best placement, as well as help with blog strategies to help drive traffic to the site.
A business’s comprehensive listing includes customized details about the business, the slogan or tagline, the logo, the ability to upload up to fifteen photos and five videos as desired, customized electronic coupons, reviews from peer businesses, and Google Maps with driving directions in order for potential customers to easily and quickly find the business. The directory listing will link directly to the business website. Business owners have the ability to track results by checking performance statistics.
Local business owners can choose from three plans–Silver, Gold, or Platinum- depending on their budget and their goals. For a flat monthly fee, an owner is entitled to a certain level of service. Using the zip codes mentioned above as an example, Silver uses 10 zip codes, Gold uses 30, and Platinum uses 60. The number of search terms used goes up with the plan level also. Each plan is clearly set out with the benefits, and the business owner chooses the plan right for her. Discounts are available on quartertly, semi-annual, and annual contracts. Local Ad Link is a great solution to the advertising dilemma.
Harry Fassett, an independent Zurvita agent, has dealt with many local advertisers signing up for. ‘The ad packages are an easy sale,’ he explains. ‘Local businesses are looking for a local online advertising solution by zip code. It’s real plus for those who have to watch their advertising budget closely. They get real results for a single flat fee, and that’s important to a small business owner.’ Zurvita’s proprietary platform combined with their network of high-traffic sites is an efficient method of reaching consumers with customized details for any business.
About the Author: Harry Fassett is a full time SEO Specialist in Los Angeles, CA who has been in the industry since 1995. Also currently an Independent Zurvita Agent on the side offering clients supplemental health care services, Energy Consulting, pre-paid legal services and much more. Visit: Independent Zurvita Agent Network Marketing site for more info.
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